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The List · No. 01

Spring steadied the market, not slowed it

Spring steadied the market, not slowed it

April passed in a flash. There was skiing — including the Ylläs-Levi cross-fell race, which I took part in myself. The birds and reindeer returned to Lapland, and visitor numbers eased off. Now attention turns to spring and summer, and the first quarter figures give a clear picture of where the holiday home market stands at present.

The market levelled — it did not slow

April passed quickly. Birds and reindeer returned to the yards, visitor numbers steadied, and Rovaniemi's tourism figures broke records once again. Our market analysis covering Levi and Ylläs tells a consistent story: roughly 90 to 110 transactions were completed in the first quarter. The start of 2026 sits around 10 per cent below the 2025 peak, yet comfortably above 2024 levels. The market is not slowing — it has found its footing.

On price per square metre, Levi and Ylläs are moving at different speeds, and the gap is wider than most would expect. The detailed figures for each area, and what they mean for buyer and seller pricing, were covered in this month's edition of The List.

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